The first webinar took place on March 26, 2021, and was held specifically for women. March was selected as the month to start with this webinar as it is the month in which the world celebrates International Women’s Day on March 8.
In the year 2021, IDEA will organize a series of the webinar for Women Entrepreneurship. (WE). Each year, IDEA focuses on a group of entrepreneurs to whom they choose a variety of commercial subjects for. In the recent past, IDEA focussed on the primary sector in their webinar Agripreneurship, on kids with their Kidpreneurship, on retired seniors in their Silver Entrepreneurship, and this year as mentioned previously, on women with their Women Entrepreneurship webinar.
The first WE webinar was titled “Strategic Entrepreneurship & Innovation”. During this webinar, Mr. Edward Erasmus talked about the different reasons why female entrepreneurs can be better entrepreneurs compared to male entrepreneurs based on research done. The reason for women being better entrepreneurs is that they collaborate more, are more resilient, are more creative, can assess their risks better, have a long-term vision, and are wonderful at managing their egos.
Mr. Erasmus also presented multiple strategies that can be implemented in an SME setting, the key to being a good entrepreneur. Mr. Erasmus also presented the creative and innovation part. In the last part, Mr. Erasmus presented the different levels in innovation that exist, Disruptive Innovation, which can be beneficial for certain consumers but can also be devastating for existing industries. He closed his presentation by discussing the complete innovation process.
This webinar took place on the digital platform Zoom and has received the participation of 21 women. IDEA is very happy with the contents and reception of the webinar and also with the reviews received by the participants including the excellent presentation by Mr. Edward Erasmus, owner, and trainer of Erasmus Consulting & Training.
IDEA will continue in their trajectory of focusing on women but also continue to organize webinars in 2021 for everyone who is planning on starting their own business or have an existing business and which to upgrade their commercial knowledge.
IDEA is very grateful to all participants and Mr. Erasmus for sharing his knowledge with the participants. Stay pending for more webinars in 2021 which will be organized by IDEA. For more information on future webinars and more, please follow IDEA on Facebook @Idea-Aruba.